1. SOCIAL MEDIA: Not using Facebook, Twitter, Pinterest, Blogs, MySpace, and other
Social Media sites as essential marketing tools is the biggest internet marketer mistake.
2. FORUMS: Internet Marketing Forums have their benefits but use them sparingly. If you
spend a lot of time in Forums, you are not marketing in Social Media sites or doing other
important marketing strategies. Limit your time!
3. EMAIL INBOX: Some Internet Marketers will send you good information BUT emails
distract you from your daily tasks! Receive emails from only one or two IM's. File and
save their emails to read them later. You only want to see how they market to others,
how they put bonus's together, etc. This information is helpful to know but don't spend
“prime time” on reading emails.
4. FOCUS ON A NICHE: It is important to research different trends to find a profitable niche,
but there is a point where research has to stop and you need to make a choice. If you have
been paying attention in the Social Media sites and watching trends of products, you can
trust you choices. Also, doing searches in google, bing, and others will tell you the numbers
related to the niche. The best way is to test the market yourself.
5. CUSTOMER LEAD PAGE WITH OPT-IN: Not taking steps to build your own email list
will end your business before it has a chance to begin. An absolute must is having an
auto-responder because it will automate, organize and save you a lot of time servicing
your customers. There are good ones out there, Aweber or Get Response were the
old-time favorites. However, today there are Marketing Sites that not only have auto-
responders, but give you marketing tools like banners, lead pages, sales pages, opt-in
forms, postcards, and many other perks. There are many to choose from online. The
basic lead page has your Opt-in Form and offers the customer something free. The
reason you offer a free product is that you are more likely to get their email address.
The most commonly "free" gift is a ebook relating to your niche.
6. NETWORKING: If you think you know how internet marketing works and it is not
necessary to network with other internet marketers, you are so wrong. In every business
or organization, working with other people in similar businesses will only benefit your
business. We learn so much when we share communications between business persons.
There are books and articles we can learn from but networking builds relationships that
will help your businesses future. Join clubs and become a member of business organi-
zations you will find this is a rich field for networking. There is always something we can
learn from other people and you should also be willing to share your knowledge.
7. OVER SPENDING: The internet is full of wonderful and tempting products that promise
to make your life easier, to help you make more money, and everything in between. It is
easy to get tempted to purchase these products because you want your business to be
successful. You can get too caught up thinking you have to have this product or else you
will not be successful or they put a time limit on the “sale” price that you have to respond
right now. When I see something that is threatening me the price is not going to be there
tomorrow, I leave that page immediately. Then you might even see another plea for your
money. You really need to get tuff skin when dealing with all these cries for your money.
You need to keep focused on YOUR business. You need a lot fewer products than you
may think. Networking with others will help direct good purchases in your field or niche.
8. GOAL OR MISSION STATEMENT: Having a Mission Statement for your business is
imperative. You need to think of yourself as a business and take what you sell or service
seriously. Make goals for yourself daily, weekly and have a year goal in mind. This helps
you reach outside your comfort zone to accomplish more than you ever thought you could.
When you reach a goal, set another one and keep reaching and striving for excellence in
your field. Aim High!
9. NEGATIVE OR POSITIVE?: Disappointments are part of doing business with people.
We must understand that there are ups and downs in every aspect of life and business
life is no different. It is important not to take “no thanks” as a personal assault. You
should have a believe in what you are selling and know that it may not be for everyone.
AND there are millions of people out there. You only need to find like-minded people
who see your product the way you see it “The Best Product Online”. Keeping positive
people around you is also necessary. Surround yourself with people who support your
efforts.
10. CUSTOMER SERVICE: If you are not a people person, this business is not for you.
Internet Business' purpose is to service people's needs. Knowledge of your product
is important but developing a relationship with people is how you are able to sell your
product. People will only purchase a product or service from someone they trust.
To earn or develop a persons trust, you need to have a relationship with them.
Branding your business will helps customers to recognize that they know you
and trust you, recommend your brand to their friends and family. Just like well
known brands, like Coke or Pepsi, people trust brands only when they have had
good customer services relationships with the business. So it all comes down
to good customer service builds businesses.
If instead of doing the No No's, you complete the above ten steps, you will be well prepared
to serve your customers and build your business. Taking the time and making the effort to
improve yourself and your business relationships can only be beneficial in growing your
business. Successful businesses don't just happen, it takes a lot of work and is a learning
process that is a continual process. Trends are always changing, technology changes the
way we do things, and social needs evolve. So businesses need to stay involved and
updated on what is current in the market place.
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Thanks for your message. Let's keep in touch. Kalyn